How to add Google Analytics Global Site Tag in WordPress with Monsterinsights

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We’ve been already going through many topics within the WordPress plugins and blogging essentials. Now we’re taking a step back again to Monsterinsights, and this time we’ll speak about what gtag.js is and why it’s important?

If you’re looking for a way to easily upgrade to Google’s new tracking code system, and you’re interested in how to add the Google Analytics global site tag in WordPress, you’ll learn now how!

Monsterinsights launched the Global Site Tag support, which will help you in this matter. Now, let’s see how!

What is Monsterinsights?

Monsterinsights is the most popular and probably one of the best Google Analytics essential WordPress plugin. It makes it possible for you to properly connect your website with Google Analytics, so you can have detailed and exact reports on how people use and find your website.

This is super helpful to optimize your website accordingly and increase traffic, subscriptions, and revenue. MonsterInsights has a free version as well. However, to truly benefit from it, you should consider using the Premium version of MonsterInsights.

What is gtag.js?

The Global Site Tag (gtag.js) is a JavaScript tagging framework and API that allows users to send event data from their websites to Google Analytics, Google Ads, Campaign Manager, Search Ads 360 and Displa & Video 360. Instead of having to install and manage multiple tags for different Google products, you can now use gtag.js instead easily to benefit from the latest measurement features and integrations.

Switch to Global Site Tag Tracking Code

The new tracking code snippest of Google, the Global Site Tag (gtag.js) will now allow you to easily send data to all of your Google marketing tools. With this tag, you’ll get deeper insights about your visitors, their behaviour, as well as a better integration to your website.

Now, since the new tracking code snippest was launched by Google, they will be using gtag.js to create new analytics features in the future. But for you these features to be available, you need to have this tracking code on your website. And here’s when MonsterInshigts comes in! The plugin is making Global Site Tag its default tracking code, so if you install it into your WordPress website MonsterInsights, you’ll automatically have this code integrated.

As for the existing users of MonsterInsights, the gtag.js will be changed as well from the older tracking code. You don’t have to install anything new to get the tracking code. The developers of the plugin word for a long time to make this transition smooth and effortless for all their users.

In case that you’re using custom codes on your website, or if you have set up event tracking with other plugins, you still don’t have to do any extra effort. Monsterinsights is automatically detecting analytics.js events and it’s going to pass them through to gtag.js, so the Global Site Tag.

So, if you were looking for the best plugin for WordPress to navigate through your Google Analytics results, and have all your insights coming in one place, make sure to get the premium MonsterInsights plugin!